Digital sociology can be defined as a sub discipline of sociology that focuses on the understanding of the use of digital media day to day life The discipline shows how various technologies contribute to pattern of human behavior social relationships and the concept of self Generally sociologists are slowly taking up their research using social media for professional practices such as blogging and twitter Digital technologies are becoming a major impact on education settings and workplace thus ending up with both positive and negative impacts on social life Since the industrial age began fear that technology will lead to mass unemployment The Neoclassical economist foresaw that this would not happen because people would find other jobs After a long period of time this has proven to be true because since the rise of technology industrial age has led to rising of living standards for ordinary people around the world and no unemployment has been experienced yet instead people work fewer hours and lead healthier lives nowadays In modern market economies technology has proved to be flexible in absorbing changes a good example is back in the 1970 s and the 80 s people thought that with computers in place gamers like chess players would become obsolete since computer could play chess better than humans but in 1997 the IBM computer defeated the world chess champion Garry Kasparov just in a short match in a span of time potential chess sponsors began to pay millions of dollars to host championship matches between the humans and computers