Essay Examples on St Helens College

With the great level volume of competition in the Business

With the great level volume of competition in the business world it's never been more vital to develop a distinctive identity and value proposition through branding Though it's imperative to offer a quality product and service effectual branding is a central element which makes companies sustain and succeed I would like to discuss how Airbnb found its unique disruptive business mission and brand driven storytelling Airbnb had a great success in sharing economy and penetrated into customer s consciousness and rung up 30 billion valuations Airbnb had a unique challenge which is the notion of staying in a stranger's home or to host a stranger These scary thoughts led the brand s very first international TV campaign Never a Stranger I think as an MBA student it is important to loom into uncomfortable truth and address concerns to their advantage The heads of the company formed a strategic partnership with KLM plane and American express to establish trust and credibility to create an overnight experience 

1 pages | 328 words