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Audio is Powerful and Here s Why Video content has witnessed an unprecedented growth on social media last year with insane statistics that most people might dismiss as fiction when they hear them for the very first time According to a study by SocialMediaToday com videos on Facebook account for 800 million hours of views every day Not every month not every week EVERY SINGLE DAY YouTube on the other hand counts 500 million hours of views every day That is approximately 347K views a minute Those statistics will pave a clear path for brands to realise exactly what they are ought to focus on during 2018 That being said what distinguishes a good video from a bad one It s simple for example if you are watching a very interesting video on YouTube and for some reason the audio is not clear the video becomes completely pointless To know more about the technicalities of audio and the best utilisation methods to make the best out of video production we ve sat with Mr Mohammed Hourani an audio engineering entrepreneur in Dubai and the Owner and CEO of Feedz Pro
