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285Audio is Powerful and Here s Why Video content has witnessed an unprecedented growth on social media last year with insane statistics that most people might dismiss as fiction when they hear them for the very first time According to a study by SocialMediaToday com videos on Facebook account for 800 million hours of views every day Not every month not every week EVERY SINGLE DAY YouTube on the other hand counts 500 million hours of views every day That is approximately 347K views a minute Those statistics will pave a clear path for brands to realise exactly what they are ought to focus on during 2018 That being said what distinguishes a good video from a bad one It s simple for example if you are watching a very interesting video on YouTube and for some reason the audio is not clear the video becomes completely pointless To know more about the technicalities of audio and the best utilisation methods to make the best out of video production we ve sat with Mr Mohammed Hourani an audio engineering entrepreneur in Dubai and the Owner and CEO of Feedz Pro
Thank you Mr Hourani for being with us today I hope my voice is clear enough and tuned in at just the right decibels for your convenience Please call me Mohammed or Feedz It s interesting that you mentioned the word decibels in your question because a big part of my job if not all of it is to deal with those babies where only a couple of faulty decibels can define a good audio from a bad one And I reckon this is exactly what why we are sat here today to discuss That s true Firstly I would like to know more of your opinion about the importance of voiceover in relation to videos on social media especially that we ve been seeing a new approach to informative video content in the last couple of years on the various social platforms that relays completely on video and text Well it s critical to realise that not all videos require a voiceover Some videos just speak for themselves whilst voiceover is essential to other kinds of content I ll give you an example from the traditional sphere TV You can never find a National Geographic documentary or film without the penetration of voiceover because it s true that these films can tell a story on mute but voiceover enhances the experience and makes a 1000 times more enjoyable and educational