Writing Resources
The information exchange among the consumers and marketers is one of the successful relationship tools The main point in this information is that what is give and what is receives Information has increase value of customer offering and market should affect the consumer s perception Jordaan Mar 2013 Consumer privacy offers how stake holders involved to protecting consumers from privacy Suggestion on preventing consumer privacy violation that have been both recommended and implemented in the past focus strongly on regulations laws and privacy policies Only rarely has the use of market driven mechanisms been proposed to support the development of responsible database marketing Li 2010 Advances in technology an increase in the demand for information and the declining effectiveness of traditional media Database Marketing s ability to target speciļ¬c customers its ability to individualize and personalize messages its measurability and its potential to build loyalty through dialogue with customers Maurice Patterson Dec 2010 Ethics in business has focused on the ethical behaviours of marketing professionals including that of marketing researchers marketing executives advertisers purchasers salespersons and retailers Singh 2009 A number of consumer privacy concerns with regard to direct and database marketing have been identified such as information privacy physical interaction privacy and accuracy Lack of consensus with regard to the definition of privacy has resulted in complications in terms of operationalizing the concept Younghoon Chang 2013 Commercial utilization of personal information is compounded if inaccuracies in that information result in negative consequences for them
