Writing Resources
One of my favourite things is to look back at the successful brands and unclutter the things that they have done right which gives them the chance of being noticed and preferred Some companies stand out through visual simplicity some through a strong branding strategy and some through frequent offers that seem too good to be true for their customers But what if it is just about selling bottles and every program that the company undertakes is completely sales oriented no rocket science at all What would be the preferable marketing strategy then The first thing that popped up in my mind when I read this was Advertising an alternative to buy your way through But is it really that easy to lease the short term attention span of the target audience to a product that disturbs people in the middle of their work According to L Jeffrey Zeldman 95 percent of people don't like being interrupted and the other 5 percent hate it We hate advertising so much that we've trained ourselves not to look at the top or right sidebar on most sites says Jeffrey Inspite of this staggering number to be true there must be something that Manoj Bhargava s 5 Hour Energy is doing right that makes the rainbow colored bottle to not only overshadow its competitors in the energy drink category but to become the category in itself According to one estimate Americans buy some 9 million 5 Hour Energy bottles a week making for 2015 sales of 1 2 billion Not only this even an American non user would be able to tell you what a 5 Hour Energy shot is Wondering why
