Writing Resources
Nestle is considered to be one of the best food and beverages companies not only in Pakistan but throughout the world The people working in the organization are concerned about developing the high standards in the market Their primary focus is to make sure that their products are best to use The main focus of this project is to study the marketing mix of Nestle Nescafe and different marketing strategies We went to Nestle Head Office in Upper Mall Lahore We had a detailed meeting with Media Manager Hassan Ali Syed about their organization and specifically Nestle Nescafe Our discussion carried on to discuss all the main aspects of this report like marketing mix BCG Matrix Product life cycle and SWOT analysis We have chosen this company because of its huge reputation This report will consist of the basic introduction of Nestle along with covering the main aspects while concluding with the recommendations after our analysis 1 Introduction Nestle is the king in food and beverage industry with extensive variety of items which go from toddlers to adulthood from breakfast to supper at home and everywhere else They have more than 16 different brands running in Pakistan
