Essay Examples on Wheaton College

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Build and Nurture Customer Relationships

Build and nurture customer relationships by March 2018 KACES Travel Agency plans to launch a multicultural program feature on our website that will allow Spanish French speaking customers to switch from English by March 2018 KACES Travel Agency plans to put in place an auto responder provide newsletters to customers and create a forum to answer customer queries by March 2018 KACES Travel Agency plans to establish a market presence that assures profitability growth and success by offering monthly specials to customers starting in April 2018 B Medium Term Goals To expand KACES Travel Agency to St James by December 2021 Engage in Social Media advertising starting January 2019 Acquire an office space in Montego Bay Town Centre by December 2019 Contract an advertising consultant for six months to help analyze and capitalize on KACES customer s travelling trends by December 2020 Increase revenue by 5 every quarter through advertising starting March 2020 To increase traffic to KACES Travel Agency website by at least 50 by the end of December 2020 Acquire at least 95 percent positive customer feedback regarding the KACES Travel Agency products and services by December 2022 Design KACES customer service research process to include questionnaires and incentives such as monthly drawings for free products or discounts on future purchases for customers who take the time to respond starting in January 2021 KACES will be recognized for delivering a high quality product that offers low fares on time performance and a courteous and hassle free service to our customers by December 2021 KACES will inspire customer loyalty with our consistent and reliable service by June 2020 KACES will utilize social media platforms such as Twitter and Facebook to address customer queries and communicate information and offers on a regular basis starting by December 2021 KACES will offer no penalty booking changes every quarter for three days in 2021

2 pages | 584 words

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