Essay Example on As the name implies ASO is all about the Practice

As the name implies ASO is all about the practice of optimizing the app's visibility in the app stores by making sure the app meets app store s high ranking criteria The higher the app ranking on the app store the more distinguishable it is to the potential clients Also ASO requires an understanding of the target of the consumer base and one of them is including the keywords that the potential client is going to use to search about apps they're interested on Here are some steps that will improve the ASO Let's start with a descriptive title It's not just about the identity of the app but it's important to use keywords to describe the core functionality of the app so the users are very clear on what they re downloading We use keywords in the title to improve our app ranking in the app store and try to keep everything in under 50 characters and try to mention unique values the provided benefits of the app in the first three lines so that visitors can catch them easily from the description preview Using keywords wisely 

This helps you achieve more organic growth through better discoverability in the app stores I should mention that how we manage the app's keywords is dependent on whether we are trying to promote the app in Apple app store to Google Play In Apple app store we get only 100 characters for the keywords so certainly we choose the most appropriate ones On the other hand with Google Play we have a no limited keyword field so here we can be more comfortable to try a larger number of keywords Monitor the keywords Optimizing an app it's not just about creating some good keywords it's also about monitoring keeping an eye of the rankings of the keywords and even add any new keyword that might pop up Using app intelligence tools we can remove the old keywords and replacing by new ones and staying within the limited 100 character rule Stand out with an unique icon As the potential customer browses a list of apps the visual icon is probably the first impression they ll have on the app When approaching the icon design it's very important to know that the Google Play Apple App Store vary on their standards for the ideal size geometry and color schemes This way we need an icon capable of breaking through the clutter 

But the releasing update is only half of the work the hardest part is to encourage the existing users to download the updated app There are a lot of ways to sell the updates by adding a description on the What s new field by a push on notification or an updated link displayed in the main navigation Wrapping it up Understanding the data and science behind the app store algorithms you can improve the way you see the App Store Optimization strategy ASO is an ongoing process that never stops thanks to the continually evolving of the app technology and the competitive nature of the apps And sticking out in this crowd takes time and it's not an easy task but once you understand the strategy behind it you ll find a way to improve the app s conversion rate and monetize the app in the optimal way