Essay Example on Focusing on Customers









Most of the companies are quite aware of phenomenon called marketing strategy to reach their desired customer segment but luxury focused companies need to maintain additional business strategy and implement policies to meet their high end customers who are among the first to jump ship and switch vendors if the satisfaction and required value is not provided so keeping in that mind following keys have always been considered by our company Alibin to maintain good relationship and focus on customers Understand High End Clients Forget about positioning because luxury is not comparative Be more than a logo Advocate beliefs Highlight high end offerings and provide desired values Reward your clients and genuinely express Thanks Competitors and market targeting strategy Thanks to globalization it has created a market dynamic that encourages competition more than ever requiring expertise in supply chain optimization and higher quality and efficiency levels Alternatively globalization can also work against company like us if we don t devise certain strategic to remain competitive but we still embrace it as a positive thing Right now our main competitor in the current market are obviously the infamous Tesla hybrid series Jaguar F Type Audi R8 Nissan GT R to name some few Differentiated targeting strategy method is what we have chosen to target out customer segment meaning we use various promotional messages depending on demographic economic and psychographic factors 

Alibin has also been trying to retain positive reputation in competition and attracting a younger and more female audience using segmentation and obviously social media which plays an extremely crucial when it comes to luxury products as it is an additional tool in order to connect to online savvy audiences communicating to a primarily younger target group and act as the backbone of our online strategy Selling point of your product service We always thrive to produce high quality classic looking luxurious automobiles since our inception and but our main plus point or selling point that stand out against all those luxurious based competitors would be environmental friendly charged electric car with obviously world class tested engine since most of the luxurious cars fail to consider about fuel efficiency and their impact on environment SWOT Analysis of product service Strengths Alibin possess various range of models including class to high class compatible models concept cars and obviously luxurious models with high quality exterior frame produced by world class engineers have always been our main assets

World class tested engine and rechargeable features have been part of automobile series of Alibin Weaknesses Current weakness as been observed by upcoming interested customers has been high prices therefore to eliminate it mid range priced car could be developed to meet new customer segments Opportunities in this current globalized world people tend to possess more money than before hence give desire to display wealth People not only wish to drive fancy cart but also racing models and various concept car hence extending the market size car making company Driving fancy and luxurious gives a sense of heroism and display high status hence it is best opportunity to produce and promote high desired luxury car  Threats More and more competitors companies could produce high quality luxurious car thanks to rapid and high equipped technology available nowadays and could have huge marketing strategy to displace company like ours As a consequence the sales of luxury cars produced by Alibin would be threatened and reduced Brand value Our company believe that brand values are the compass that points to the true direction of business success Having good quality products or providing values is not only enough in this globalized competitive world Brand value is no one single value rather a combination of major elements brand loyalty brand associations brand name awareness perceived brand quality logo trademark and such Although brand value may be abstract it is still the single most important thing about most stocks and as a startup company who is performing rather quite fair in market right now our company stands on 500 million euro which we believe is very extraordinary

Some Issues Marketing Researchers Face Globalization phenomenon has basically made our world smaller every day with hug information flowing around every corner where anyone can access to it and gain knowledge but it has some dark sides too it is necessary for all market research companies adopt risk management policy concerning privacy which may hamper not only company itself but customers as well providing wrong information false values hence interrupting customer relationship Data privacy is a hotly debated topic and as the market research industry evolves it must answer some fundamental questions Consumer privacy undoubtedly one of the major concerns that is involved in market research is invasion of consumer privacy Customer fails to realize the infiltration done by the company willingly or unwillingly and as a process it can disturb personal freedom and raise the question of trust Misuse of research The misrepresentation of research comes into effect due to various reasons which may include factors like willful dishonest accidental ignorant biased careless and so on The following ways in which research of misused usually occur are flawed research using findings out of context stretching findings

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