Essay Example on How Important Are Vision and Mission








Imagine setting sail in a boat without a sail nor an anchor The sail uses the help of the wind to push you in the right direction and the anchor is needed both along the way and when you reach your destination Without these important items your boat won't be going very far This is an example of organization that lacks a vision and mission statement Both statements are essential for an organization's success The organization needs a vision to know its destination and a mission statement to make its way across the unpredictable waters What Is a Vision and Mission Statement Vision and Mission statements are one of the first things an organization should create and refine A vision must be developed by leaders those individuals with strength and influence to establish direction and mobilize the organization Manning 2016 A vision should be a clear picture of the path to a successful future of an organization A mission statement should also be strong and precise A mission statement is a short statement of an organization's purpose that identifies the scope of its operation what kind of products or services it provides it s intended audience and what values it adheres it Wolfe 2017

What Is the Difference Between a Vision and Mission While a vision and mission statements are very similar there are slight differences Going back to the boat analogy a vision statement would be We re getting on the boat and going to an island A vision is a snapshot of the organization's future It is long term goal and straightforward While a mission statement would be for example We re getting on a yacht and heading to a large island in the middle of the Pacific Ocean A mission is more detailed and should inspire followers Why Is Vision and Mission Important Vision and mission statements can help organizations in a number of ways They help to keep the organization on track They also assess the organization's effectiveness If the organization is unable to meet set goals leaders may need to determine if the statements are too aggressive or unreachable Vision and mission statements can give you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy It can help you define your business and establish your brand and it can help your employees focus their efforts and suggest ideas that fit with what you re trying to do Time 2013 If leaders find that the goals cannot be reached they need to rewrite the statements to better fit their organization Leadership and Vision The leader wants to make a difference and strives to create a thing that never was before This thing this difference constitutes a vision The most important function of a leader is to develop a clear and compelling picture of the future and to secure commitment to that ideal Manning 2014 As a leader you should be able to look forward and see where you and the organization are headed If a leader is unable to look forward it can be difficult to guide the organization to success 

A vision states the organization's goals A leader should also be able to create a mission statement that aligns with the vision they created Without a mission statement is will be hard to plan for unforeseen events that may occur A leader should be able to prepare for the future Organization and Vision An effective vision statement defines the organization's true purpose and goals Employees should be able to read the organization's vision and mission statements and know the organization's scope of operations products or service offered The leader is at the top of the organization The leader's main job is to simply lead their followers If a leader lacks the motivation to create a vision this could affect employees drive to complete their work Employees want to know all the hard work they are making is leading the organization to success Lacking a vision may cause frustration among employees Passion and authority come to leaders who clearly know where they are going and have dedication to succeed The role of leadership is to chart a direction that will motivate people Manning 2014 CEO of Alphabet Inc Imagining myself as the leader or CEO of Alphabet would I want to base quarterly or annual goals on the mission statement or the vision statement As the leader of the organization I want to pick the statement that values the work my employees put in and shows where the company is business wise To provide access to the world’s information in one click is Google's vision statement Thompson 2017 I found this statement to be vague and not exactly true yet While Google may be the preferred choice for search engines it isn t the only option in the world While Google's mission states to organize the world's information and make it universally accessible and useful Thompson 2017 This statement is true Google can be reached on computers and most mobile devices so it is accessible and useful As CEO I would select the mission statement to base quarterly or annual goals on

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