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311Instagram User Experience Analysis Instagram is visual storytelling application that allows people from all over the world to connect and share life s beautiful moments In 2016 Instagram dared to change their user interface completely The UI improvements enhanced the UX by making the users and their intentenitons the focus point The designers cleverly used the elements of value adaptability and desirability to get new users to start using Instagram while using the element of usability to get people to continue to use their product Value In today's globalized world people rely more and more on social media applications to communicate with other people Instagram s UI UX design successfully meets this need by providing a platform where users can post pictures videos share stories chat with followers find inspiration etc Also people need a platform to express themselves freely with creativity Instagram fulfills this need by showcasing the Profile Page like a grid Giving users a space to feel like photographers and document their life like a visual journal sets them apart from competitors like Snapchat Usability Instagram designers fused art with psychology to create an ease of access UX The app is easy to become familiar with during the first contact
Desirability is the UX element that leaves a lasting mark on the user and sets the product apart among other similar products Users need to like the way it looks and more importantly how it feels to create a connection with the product It would seem that in social networks desirability may overshadow other UX elements like usability Sometimes users can feel overwhelmed by a vast array of features This is the case of Facebook But that doesn t stop users from using the app The fun experience of connecting with their friends surpasses the feeling of confusion that the UI may generate Instagram s minimalistic UI contributes to the desirability of this social network The main reason people use the Instagram is to view pictures update their profile and pass the time According to Bloomberg Instagram says that teens spend an average of 32 minutes a day on the photo sharing app This supports the idea that focusing on the user goals creates a fun and engaging experience