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349The economic is most important of company operation global environment McDonalds only will affected of exchange rate and inflation of changes in the global presence The economic factor also considering the raw material s supply and demand and import the raw material affected by tax rates within the organisation On the other hand economic factor of the organisation influenced by wages rate inflation and cost of living 2 3 Social In the social factors McDonald's food is affected by the customer tastes and menu is local preference McDonalds is creating menu depend of different country has different local taste to meet customer satisfy That is help socially and economically to move fast in country McDonalds is provide fast and easy service for their customer and help to maintain the quality of busy lifestyles In addition customer also consider low calories of McDonald's menu because health is important factor to consider the low fat food Now of the day McDonalds need to provide healthier choice for all customer because the world society's most focus of the low calorie diet On the other hand McDonalds has develop McCafe to growth of the coffee industry and alternative to Starbucks 2 4 Technological In the technology factor McDonalds remain to using highly devolvement and updated with the latest technology in world McDonalds had establishing the technologic of production technique system to maintain and control production quality and service McDonalds had used last technology systemic production and provide some quality of food for each country Another issues when McDonalds want to changing technology There need improve their ordering process in business and to help Company to reduce waste and re ordering from customer McDonalds has a greater and largest connections with their customer such as provide different channel to ordering foods of McDonalds McDonalds provide to customer using McDonald's website some delivery Food Company through internet to ordering and in store self service order from machine and make payment by bank card This technology is provider customer high convenience and meet the customer expectation