Writing Resources
5 Improvement Strategies 1 Advertisement Padini Store should advertise more on their product so that more people will aware of their product This is because when Padini Store advertise their product through advertisement more people will be aware of the product In addition it is a good way to increase marketing efforts during slow sales period This is because there is more competition and fewer customer during the slow sales period Padini Store should also view magazines specialty publications newspaper ads and other forms of marketing as the way to improve their sales On top of that Padini Store might engage in programmes that broadcast the fashion shows or 24 hours in the specially formulated Fashion Channel in the satellite TV This is to attract the potential customer to purchase their product Besides Padini Store should advertise their product through radio advertising A catchy catchphrase and quick tag line can enhance a radio ad s effectiveness Matching the station that Padini Store choose with their target demographic is key For example if Padini Store want to reach adults aged 35 to 64 an adult contemporary station is a good bet and for the youth aged 18 to 24 is suitable on an alternative or urban station 2 Connect with the customer Padini Store need to have a good communication with their customer because excellent customer service is the key to increase their sales They should always listen to their customer to understand the customer needs and wants So that they can provide their needs and wants accordingly to the customer
