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355The Winter Alliance in order to gain primary research about their cause I emailed Ben the campaign director for more information on their campaign strategy and what they were actively doing to fight climate change Their initial focus is to encourage the use of 100 clean energy they will be moving to offer simple ways for people to offset their carbon emissions in the United Kingdom from wind sun and Bio fuels Their current work is intended to increase awareness of the winter alliance campaign by effective use of social media and working with partners and professional athletes to amplify their campaign message within the mountain sports community This information tells me who they are targeting in terms of target audience where their message is going to be seen and the location of their launch which is a key factor in the work that I am going to make A second strand of their campaign is to work with commercial organisations in the outdoor sector to switch to clean energy supplies and to offer energy efficiency advice Doing so they hope that they will project this information to their clients I also looked into other charities which purely focus on the mountains such as Green Alps a charity which instigates how alpine spaces could be improved with concrete measures by developing instruments to evaluate biodiversity and the services of Ecosystems in the Alps Cipra researched that temperatures in the Alps have rises by 2 degrees over the past 120 years which is almost twice as much as the global average And that the glaciers seen in resorts have shrunk to half their original size Choosing a charity and a target audience will help me to narrow down my practice and begin focusing on specific aims
This documentary leaves the question if everybody changes the way we eat can we save the planet for effectively The second documentary that I watched was The lost winter it focuses on climate change and its effects on ski resorts in North America I was mainly researching facts during this documentary and learnt that the problem isn t just in Europe it is happening world wide Alaska's average temperature has gone up by half a degrees in 10 years Ski resorts have to haul huge amounts of snow from places which are saturated to the bottom of the ski slopes Alaska has had some of the worst effects from recent rises in temperature it also sheds the light on the amount of jobs which are at risk So the problems aren't just with people going on holidays its affecting the everyone A good logo can be identified without the text to back it up you should be able to identify its theme and direction purely by the design However 80 of logos don't actually present anything to do with the company or product so is it necessary for me to include imagery relating to global warming a