The Merchants of Cool is a film that shows the life of millennials from a sociological perspective The film took a sociological approach by filming what is happening in the everyday lives of the youngsters as the future approaches them The main concepts of sociology is to study human society and social behavior which are viewed in this film at different situations in different outlooks This paper will analyze the following sociological themes culture socialization social groups social institution and social interaction based on what was portrayed in the film This film uses micro and macrosociology examine schools malls and explore the next big thing that will catch the attention of their target on determining how society works from a range of topics at different levels of analysis Based on the film the Merchants of Cool it can be seen that the millennial cultural practices are different from how cultural practices were practiced in the past This can be understood from examining what they like value and practice daily It can be seen whereby youths enjoy themselves together through parties and social events and also takes pleasure in purchasing stylish or cool clothes The culture millennials have today is different from that of their parents
The youth culture consist of what they think work the fastest by having a large support system As the internet advances and the accessibility of communication become less complicated among people in society this allows teenagers today to form authentic cultures that are not tainted by the amounts of undeniable inconsistency Coolness for teens corresponds with the culture of media and is extremely difficult to separate because culture within the media and social media world is where they get their coolness from In this film I witnesses how the youth enjoyed socializing with one another and what it consist of Youths are seen meeting socially in dance places shopping centers and friends homes where they enjoy meeting and hanging out with one another In the film Merchants of Cool one of the boy is seen dancing with multiple girls who did not work in the past The social inequality among youths now days in nonexistent Like portrayed in the film millennials do not differentiate or discriminate among one based on gender and sex It can be seen that boys and girls treat each other equally even though gender control does not really occur in the new generation Fifty percent of the youths who are twenty years old and above are single and live alone or with parents Young adults chooses to do this because they still want to want to enjoy themselves whenever they want The ones who live with their parents tend to what they want even thought they might have restriction they are subject to Youths in the film are divided into two social groups one being high class and the other group being low class There is a high class social group which consist of youths that have enough wealth to get what they want in life
Then the low class social groups which consist of youths that little to no cash to purchase what they desire They are all the same and they do not discriminate on one another based on their different social groups The symbolic interactionism is a theory that allows us to understand the processes by which social orders and social changes are constructed This applies in a case where individuals organizations or nations meet or interact in one way or another as a process to develop a symbol of their interaction In the Merchant of Cool the youths are seen hanging out and interacting in different occasions and places The primary ways which youths socially interact include games parties celebrations academic institutions and working places In this case the symbolic interaction theory is relevant for this film when trying to understand how youth socialize The teens form a group and diverse social structure that can only be characterized into what they do what they eat what the wear what they have and what they watch From this film you learn that almost seventy five percent of adolescents have similar views about different things that going on with life Postmodernism is a theory that encompasses a wide range of areas from art and architecture music and film to communication and technology to address social topic and other questions This theory consist of a paradigm that suggests that social reality is diverse multicultural and constantly changing Outlets like the television movies and radio were plagued with marketing outlines designed to sell products under the appearance of authentic music and entertainment Big marketing companies such as Disney MTV and AOL Time Warner have learned through cool hunters on how they can set the trends based off what they see teens doing This theory goes hand in hand with this film because it shows how we use music film and technology to understand the sociological perception of youth
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