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314At the current situation electric vehicles lose performance in colder temperatures When promoting this product we have to think about where we are promoting the vehicle Cengage Learning 2017 2016 It is essential to consider the advantages and disadvantages for present and potential customers by entering a market that has other conditions and we have little experience The electric vehicle has been around for over 20 years GM launched an all electric car in 1996 and Ford invested 123 million in their all electric Think Therefore these companies will have an advantage compared to us when it comes to the technology they possess and how to produce an electric vehicle An alternative is to wait for the production of an electric car and instead invest in battery technology for a potential future vehicle Plunkett 2017 There is a market for electrical vehicles if we could offer a satisfying product for the customers But it s still an unknown factor what the price of implementing an entirely new production line would be and how long it s going to take at this time
As mention above hydrogen is another zero emission technology that vehicles could someday replace the electric car It is currently not as popular as the electric due to the problematic method to harvest hydrogen We could do nothing and wait to see how different technologies and trends are developing before we start investing in battery technology or produce an electric vehicle Recommendations It is recommended to invest in battery technology so that we can implement newer and better technologies for our current and maybe future electric vehicles We could put ourselves in a critical position if we produce a new production line and a new car based on the current financial situation without having made a strategic or marketing plan The car industry is changing and by doing nothing the company is vulnerable to decrease in value and we will not be prepared enough to be in the new green car revolution Please let me know if you have other question