Essay Examples on University of Rochester

Pricing Techniques Used In Various Industries

Add on Pricing Techniques Used In Various Industries Pricing strategies are a mostly overlooked part of the marketing mix They do have a great impact on profit so are to be given similar consideration as promotion and advertising strategies A very high or lower price can really change both gross margins and sales quantity Different factors as well determine your optimal pricing strategy Considering the five forces which influence different business decisions your competitors your suppliers the availability of substitute products and your customers Price a premium item too low for example and customers will not believe the quality is good enough Also if an industry put a high selling price on value lines customers will obtain competitors lower price items How to Increase Sales Revenue by Reviewing Pricing Strategies If your product is price sensitive pay special interest on your pricing strategies Find out what your opposition is charging and lift or lower your costs primarily based on your aspiration Lowering your expenses can boom sales to make up for decrease margins Increasing the price of your product can generate a higher recognized cost in the minds of customers and also increase your margins Alongside raising the costs also can increase your revenues without increasing sales Certain Pricing Strategies 

2 pages | 420 words