Essay Example on Wealth and wellness Konect is an Irish registered company

This is by simply changing their brands to Longrich and referral of other individuals to do same and get financial and promotional compensations in return With shifts in environmental trends there is increased life expectancy resulting in the need and demand for products that promote good health and treat health problems challenges The demand for organic products has increased rapidly worldwide as a result of their health potential They are usually more expensive than genetically modified products however Consumers like organically produced food because of their concerns regarding health their purchasing habits confirm a willingness to pay the price premiums established in the marketplace 2 There is growing dissatisfaction with genetically modified products because of their adverse effects In most of Europe the trend is the production of organic food for grocery stores This leaves a large market for organic based health sustaining body and personal care products Swot Analysis INTERNAL FACTORS STRENGTHS WEAKNESSES New Organic based Products with no after effects Real life testimonies of efficacy in other climes Links to Longrich International a strong and effective brand with credibility from production for well known brands A robust compensation plan for franchisees No digital presence New company with no awareness and credibility in Ireland Limited Financial resources EXTERNAL FACTORS OPPORTUNITIES THREATS 

The following are the tactics to be adopted Company Logo Create a company logo favicon and tagline for brand recognition online Website Creation of a mobile responsive company website on word press org site hosted by black Knight Links to social handles to drive traffic to the website Mail Soft copies of posters sent out as informative awareness emails to contacts mined from the website and other media These would introduce the company products benefits and franchise opportunity available Email is a cost effective way of sending out large visuals and information Blog Create blog within the website to drive traffic and SEO visibility Good content and links to credible sources that would set the company apart as an expert in the sector to boost credibility It is a cheap and effective way of getting customer insights Inserts of testimonies by real life individuals showcasing the efficacy of the products and wealth creation opportunity as search engine algorithms and individuals prefer what others say about you above what you say about yourself