Essay Example on Women have become synonymous with terms gentleness sensitivity and physical Beauty

Media Woman Over the course of history women have become synonymous with terms such as gentleness sensitivity and physical beauty They are almost always seen as objects of beauty rather than beings that are capable of holding powerful positions in life We are exposed to these ideologies through the media From a young age children observe how women are depicted in the media as being weak and simple minded creatures The media is selling the concept that the value of a woman lies in her youth sexuality and beauty rather than her intelligence and strength In many advertisements women are not only objectified but are seen with incredibly unrealistic characteristics This includes an extremely thin waist long silky hair and a face with soft feminine features and no blemishes These false representations go on to shape how people view and treat women in society The average American consumer sees over 3 000 commercials messages every day In the majority of these messages women are being depicted as sexual objects Not only this but they are seen as weak minded beings that lack the capability of a man and this is an ongoing issue 

All kind of entertainment programs portray women in a dual image they are decorative objects they are passive individuals in the household and in marriage who are dependent on men for support This claim demonstrates how the media has created the image of women that is simply false and demeaning These depictions of women play a key role in how they are viewed psychologically A study conducted by Sarah Gervais and published in the European Journal of Social Psychology found that the way in which our brains process men and women is extremely different When looking at an object our minds either perceive it in its entirety or as a collection of its parts When presented with images of men participants tended to rely more on global cognitive processing the method in which a person is perceived as a whole However images of women were more often the subject of local cognitive processing or the objectifying perception of something as an assemblage of its various parts 

The media has conditioned women to be domestic creatures whose main focus should only be raising a family rather than developing a successful career Many argue that as a society we should simply stop listening and believe the media However the media doesn't create these standards from thin air but perpetuates them by sensationalizing them in the same way they do with celebrities or news story Even if everyone can achieve media literacy and realize that what they see in the media is not real that understanding won t invalidate the root the already existing standard the media maintains and promotes This is an issue of how much power the media has over all of us and how it's one part of a destructive systemic cycle in which certain people profit from women's bodies A society in which men and women are truly seen as equals is possible and the solution does not lie with simply ignoring the hundreds of advertisements the public sees Instead misleading and sexist depictions of women in the media needs to be stopped creating commercials where they are seen with incredibly unrealistic doll like bodies corporations need develop an image in which they are intelligent capable and strong humans