Essay Example on Descriptive analysis contains with maximum minimum Standard

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DESCRIPTIVE ANALYSIS Descriptive analysis contains with maximum minimum standard deviation mean and variance that are acquired in the interval scaled for independent and dependent variables as suggested by Sekaran Bougie 2013 Mean Level of responses 1 00 2 32 Low 2 33 3 66 Moderate 3 67 5 00 High Table 4 3 1 Mean classification 4 3 1 Total Descriptive Analysis Variables Mean Std Variation Rank Technological sophistication with mobile technology 3 76 1 181 2 Family influence 3 45 1 092 3 Active user of social media 3 81 1 198 1 Peer influence 3 39 1 150 5 Electronic word of mouth 3 44 1 230 4 Table 4 3 2 Total Descriptive Analysis Base on the table 4 3 1 descriptive analysis it show that the mean of active user of social media is the highest which is 3 81 The value of mean for technological sophistication with mobile technology is 3 76 and then followed by family influence with 3 45 Furthermore electronic word of mouth gains the value of mean 3 44 Last but not least variable with lowest ranking is peer influence with the value of mean is 3 39 For standard variation a low of indicates that the data tend to be very close to mean while high value indicates that the data points spread out over large range of value Sekaran and Bougie 2013 



Active user of social media has value of standard variation 1 198 the value is very close to it mean compared to others variable It shows that the respondents are strongly agreed and more influenced towards active user of social media compared to others variable 4 3 2 Technological Sophistication with Mobile Technology Independent Variable No Question Mean Std Variation Rank 1 I am confident in using digital service such as smart phone iPad android pad etc 3 74 1 353 2 2 I often use mobile apps 3 88 1 174 1 3 I consider myself as a frequent user of mobile apps 3 69 1 368 4 4 I am confident in using mobile apps 3 74 1 177 3 Table 4 3 3 Descriptive Analysis for Technological sophistication with mobile technology Table above show that the highest mean for the question of technological sophistication with mobile technology is 3 88 most of the respondents agreed with I often use mobile apps question While the lowest mean for the question I consider myself as a frequent user of mobile apps with mean 3 69 it show the lowest mean respondent agreed 4 3 3 Family influence Independent Variable No Question Mean Std Variation Rank 1 I often ask my family for opinion to help me decide in the shopping process 3 19 1 169 4 2 I highly value my family opinion 3 52 1 352 2 3 My family influence me a lot in decision making process 3 52 1 168 3 4 I am more likely to do what my family think it is right 3 58 1 372 1 Table 4 3 4 Descriptive Analysis for Family influence The table above show the entire question for variable family influence based on the table the highest ranking for mean is 3 58 which is the question I am more likely to do what my family think it is right while there is questions gain same value of mean which is 3 52 for the question I highly value my family opinion and My family influence me a lot in decision making process for the lowest mean is 3 19 for the question I often ask my family for opinion to help me decide in the shopping process 4 3 4 Active User of Social Media Independent Variable 



No Question Mean Std Variation Rank 1 I use social media networking sites such as twitter facebook instagram youtube very often 3 93 1 273 1 2 I frequently use social networking sites 3 72 1 443 3 3 I am fond interacting and communication with others via social networking sites 3 79 1 157 2 Table 4 3 5 Descriptive Analysis for Active User of Social Media The table shows the entire question in the questionnaire for active user of social media Based on the table the highest mean value is 3 93 It indicated that the most of the respondents agreed with I use social media networking sites such as twitter facebook instagram youtube very often The lowest mean that respondent agreed is 3 72 with I frequently use social networking sites question 4 3 5 Peer Influence Independent Variable No Question Mean Std Variation Rank 1 I often ask my friend peers for their opinion to assist with shopping decision 3 39 1 325 2 2 I highly value my friend peer s opinion 3 52 1 202 1 3 My friend peer influence me a lot in decision making process 3 35 1 321 3 4 I am likely to choose what my friend peer agree with 3 29 1 183 4 Table 4 3 6 Descriptive Analysis for Peer Influence The table above shows the question in the questionnaire the most question respondent agreed with is I highly value my friend peer s opinion because the value of mean is highest which is 3 52 While the lowest mean value for the question I am likely to choose what my friend peer agree with this question gain the mean value 3 29 it show that less respondent agreed with the question


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